How a Meta Ads-led growth programme supported ecommerce sales over 90 days.
The Lion & The Fish is an Indian kidswear ecommerce brand offering playful clothing across boys’ and girls’ collections, along with family-twinning styles. Its online range includes shirts, co-ord sets, dresses, shorts, T-shirts and everyday kidswear.
The Lion & The Fish sells playful kidswear across boys, girls and family-twinning collections. The campaign focused on reaching relevant parents, improving campaign efficiency and strengthening the path from product discovery to purchase.
Founders, agencies, creators and e-commerce teams look for different outcomes. One generic message cannot speak equally well to all of them.
With apps, content tools and automations under one roof, the value needed to be explained through specific use cases rather than a long list of features.
Clicks alone were not the goal. The journey needed to encourage relevant visitors to understand the platform and take the next step.
The target was to improve the output of the existing $10,000 monthly media investment instead of depending on higher spend.
Grovertise managed Meta Ads, campaign restructuring, creative testing, audience targeting, tracking setup, landing-page optimisation and Shopify CRO.
We separated the market by business need instead of treating every prospect as the same buyer.
Strategic focus
Map use cases such as agency operations, e-commerce creative production and founder-led app building. Align audience signals and campaign intent with the problem each segment wants to solve.
Organise campaigns around clearer intent and give stronger opportunities room to perform.
Strategic focus
Review campaign and audience performance, identify inefficient spend, compare conversion quality and prioritise the combinations producing stronger demo-booking outcomes — while holding monthly spend steady.
Make the product easier to understand by showing what it helps each audience accomplish.
Strategic focus
Move beyond broad AI claims. Build messaging around practical outcomes: create product visuals, build an internal tool, produce campaign assets or automate repetitive work. Keep the ad promise consistent with the destination page.
Improve what happens after the click, not just what happens inside the ad account.
Strategic focus
Clarify the main value proposition, bring the primary action into focus, reduce competing messages, organise features around customer outcomes, strengthen the path to a demo and make the page easier to navigate on mobile.
Use conversion data to make decisions across the funnel.
Strategic focus
Review the path from ad engagement to website action and demo booking. Evaluate performance by audience, message and campaign — not just by clicks or cost per click — then use those findings to guide the next optimisation cycle.
We reviewed product discovery, buying information and purchase actions to make the shopping experience easier for parents to navigate.
Make the service outcome clear at a glance.
The four-hour production timeline and ten deliverables are presented together, making the scope and turnaround easier to understand.
Visitors can quickly see what they receive and how soon they can expect it before deciding to enquire.
Give visitors a clear reason to try the service.
We reviewed product discovery, product information, buying confidence and the path to checkout to reduce friction for parents shopping online.
A useful, low-commitment offer gives interested visitors a straightforward way to experience the service.
Examples are based on the The Lion & The Fish website screenshots supplied for this case study.
Reported sales totalled ₹1.2 crore against an average monthly ad spend of ₹8 lakh. Total spend over three months was ₹24 lakh, with a reported ROAS of 4.7×.
The campaign conversion rate increased by 142% over the optimisation period.
Demo bookings reached 3.2 times the baseline level while monthly advertising spend remained at $10,000.
The work connected paid acquisition, creative testing, measurement and ecommerce experience improvements across the campaign period.
Review campaign structure, audience relevance, messaging, landing-page journey and conversion measurement to identify improvement opportunities.
Refine audience and campaign alignment, make the product story more relevant and strengthen the landing-page path to action.
Use performance signals to prioritise stronger opportunities and improve demo-booking output without increasing the monthly budget.
When Meta Ads, relevant creative, accurate measurement and a smoother Shopify experience work together, media investment can support stronger ecommerce outcomes. Average order value increased to 1.5× its previous level during this 90-day engagement.
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